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Healthcare analytics case study

Doctor performance analytics built for clearer decisions.

DevsTree transformed fragmented search and engagement data into a scalable analytics ecosystem for doctors, marketing teams, and healthcare leadership.

Healthcare analytics Cloud data engineering Business intelligence
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Doctor performance overview
Performance overviewLast 30 days
Impressions128.4K+22.0%
Profile clicks7,842+18.6%
Average CTR6.1%+1.2 pts
Visibility trendImpressions
Visibility scoreExcellent
Top keywordsCTR
orthopaedic specialist
sports medicine doctor
joint pain clinic
80%Less manual reporting effort
15–20%CTR improvement on optimised profiles
22%Growth in organic visibility
The challenge

Good data existed. Actionable intelligence did not.

Performance data was fragmented, recurring reports required manual work, and inconsistent doctor-name keywords reduced analytical accuracy.

01

Fragmented visibility

Doctor, keyword, impression, click, and CTR data were not consolidated into one reliable view.

02

Reporting did not scale

Preparing personalised doctor reports required repetitive analysis as more profiles were added.

03

Search terms needed standardisation

Name, title, specialty, and location variations had to be mapped accurately to each doctor.

Solution architecture

From raw search signals to practical recommendations.

A focused cloud pipeline automates ingestion, standardises data, centralises analytics, and delivers decision-ready Power BI dashboards.

Doctor profiles & search dataImpressions, clicks, CTR, queries
→
AWS GlueAutomated ingestion and ETL orchestration
→
Apache SparkCleaning, matching, and KPI processing
→
SnowflakeCentral warehouse and historical analytics
→
Power BIInteractive reporting and recommendations
The architecture supports new doctor profiles without rebuilding the reporting workflow.
Dashboard experience

One analytics layer. Multiple decision views.

Leadership sees the overall performance picture, while doctors and marketing teams can drill into profile, keyword, and optimisation opportunities.

Executive visibility and growth overview
Personalised doctor performance reporting
Keyword opportunity and CTR diagnostics
Executive analyticsOrganisation-wide performance
Last 90 days
Profiles monitored148
Total impressions1.84M
Average CTR5.8%
Profiles to optimise17
Specialty performanceRelative visibility
Keyword opportunitiesPriority
High impressions, low CTRHigh
Emerging specialty termsHigh
Name variations to mergeMedium
Declining profile queriesMedium
KPI hierarchy

Clear metrics for every level of decision-making.

01

Business outcomes

  • Manual reporting reduction
  • Organic visibility growth
  • Faster reporting turnaround
02

Performance metrics

  • Search impressions and clicks
  • Click-through rate
  • Doctor and specialty visibility
03

Diagnostic metrics

  • High-impression, low-click terms
  • Keyword-name mismatches
  • Profiles below benchmark
Technology stack

A focused modern data platform.

Each technology has a clear role in the pipeline, reducing operational complexity and improving reporting consistency.

AWS Glue

Automated ingestion and ETL workflow orchestration.

Data ingestion

Apache Spark

Distributed cleaning, standardisation, and KPI processing.

Data processing

Snowflake

Scalable cloud warehousing and historical analytics.

Cloud warehouse

Power BI

Interactive dashboards and decision-ready intelligence.

Business intelligence
Healthcare data solutions

Turn fragmented data into reliable business intelligence.

Build a scalable analytics platform that connects data engineering, cloud warehousing, and decision-ready dashboards.

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